Project 2: Marketing Strategy & Experimentation

Data-Driven Growth & Optimization

🎯 Project Goal

The goal of this project is “Marketing Performance Optimization and Scientific Decision-Making”. We create growth through data and experiments (Stats), not gut feeling.

📝 Key Questions

1. Hypothesis: “Do men purchase more than women?” (Hypothesis Testing)
2. Experiment: “Will changing the banner increase the purchase rate?” (A/B Testing)
3. Causality: “Does faster response time improve satisfaction?” (Correlation & Regression)

🛠️ Stack

• SciPy & Statsmodels: Statistical testing
• BigQuery: Experiment data extraction
• Python: Hypothesis verification and visualization